What should an executive summary not include?
Your Executive Summary should explain what all those details mean and what they add up to. What you want to say instead of what they need to hear. Don’t include everything you want to say in the Executive Summary. Only include what the customer needs to hear in order to decide that you are their best alternative.
What is the point of an executive summary?
An executive summary provides an overview of a larger document or research and is usually the first thing your reader will see. Oftentimes, executive summaries are the only place decision makers will go to determine if action is warranted on a particular action or idea.
What’s the difference between introduction and executive summary?
The introduction is the first section of the document. It explains what the document is about and why you have written it. An executive summary is the full document, which can be 20 to 30 pages or more, condensed down to a few bullet points or paragraphs.
How do you write a good executive summary?
How to Write an Effective Executive SummaryExecutive summaries should include the following components: Write it last. Capture the reader’s attention. Make sure your executive summary can stand on its own. Think of an executive summary as a more condensed version of your business plan. Include supporting research. Boil it down as much as possible.