What are Chinese consumers buying?

What are Chinese consumers buying?

In terms of general categories, the top three consumer goods groups that people purchase are food and beverage, clothing and electronic products. ↑ Chinese consumers increasing desire premium products.

Are Chinese consumers loyal?

“[Chinese consumers] tend to be less loyal compared to more mature markets,” says Daniel Zipser, Senior Partner at McKinsey & Company, Leader of Greater China Consumer and Retail Practice. “This is even more pronounced when it comes to loyalty to individual brands rather than a portfolio of brands.”

What is important to Chinese consumers?

Modern Chinese consumers prioritize product quality, they expect high caliber personalized products and services that are reasonably priced. Having said that, to truly understand the Chinese consumer, one must look at their behavior. Chinese consumer behavior varies across different age groups.

How can I reach Chinese consumers?

Top 7 Digital Marketing ways to Reach Chinese Customers

1. 1) A Website in Chinese + Baidu SEO.
2. 2) Utilize Chinese Super-App Wechat.
3. 3) Don’t Ignore other Chinese Social Media.
4. 4) In China you need a mobile-friendly website.
5. 5) Choose the right platform for eCommerce.
6. 6) Online PR is critical in China.

What Chinese consumers want most?

Mintel’s latest annual Chinese Consumer Report revealed that the country’s citizens are increasingly seeking out “richer experiences and quality of life.” A substantial majority of respondents (91 per cent) felt that quality is more important than price when making a purchase.

What do Chinese buy most?

According to Nielsen’s latest premium products survey, the top five premium products that Chinese consumers are most willing to buy are personal electronics (56%), apparel (48%), cosmetics (46%), cars (43%) and jewelry (42%).

Is Chinese brand conscious?

Chinese consumers are price sensitive but brand conscious. Price is often the determining factor for Chinese consumers when they make purchase decisions, but they also have a fondness of luxury brands.

Are Chinese people price sensitive?

Chinese consumers are price sensitive but brand conscious. Price is often the determining factor for Chinese consumers when they make purchase decisions, but they also have a fondness of luxury brands. Consumer trends vary among different regions and groups.

How do you target Chinese customers?

8 Tips to… Target Chinese Consumers

1. Target Chinese consumers: Localize Your Products.
2. Target Chinese consumers: Create a Chinese Name for Your Business.
3. Target Chinese consumers: Create a Chinese Website.
4. Target Chinese consumers: Target the Right Age Group.
5. Target Chinese consumers: Adapt your payment methods in China.

How do you target the Chinese market?

If you want to target a mainland Chinese audience, you should provide your content in Simplified Chinese characters. Writing quality content that is useful to Chinese consumers drives traffic to your website and enhances the online users’ experiences with your company.

What is the most bought item from China?

Top 10 Foreign Products Trending Among Chinese Consumers

1. 1 – Technology. Chinese consumers import a lot of foreign technology and electronics, making this a huge section of the Chinese eCommerce market.
2. 2 – Fashion.
3. 3 – Sportswear.
4. 4 – Food.
5. 5 – Beverages.
6. 6 – Beauty.
7. 7 – Jewelry.
8. 8 – Health supplements.

What American products do Chinese want?

According to iresearch the most popular categories of American products in China include cosmetics and personal care (46%), mom and baby care, formula milk (39%), nutrition supplements (39%), and fashion, apparel, and bags (38%).

Is the Chinese consumer price sensitive or brand conscious?

Below are just a few considerations: Although this seems to be a puzzling mix, the price-sensitive but brand-conscious Chinese consumer reflects an important duality. Price wars occur on a regular basis.

Why are there price wars in the Chinese market?

Price wars occur on a regular basis. This is clearly hurting companies, but nobody can afford not to participate in a price war, as price is often the determining factor for Chinese consumers when making purchase decisions. At the same time, the Chinese are very brand conscious, as is shown by their fondness of luxury brands.

How big is the luxury market in China?

At the same time, the Chinese are very brand conscious, as is shown by their fondness of luxury brands. According to Bain & Co., the luxury sales market in greater China is expected to grow by 6-8% this year, to exceed $35B — making it second only to America.

How much is the price of wine in China?

If it doesn’t, they become very price sensitive. For brands that can signal status, such as luxury watches and wine, the price is usually at least two times more in China than it is in the West.